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Kitchen Designs continually strives to offer you the best kitchen design blog with lifestyle ideas for your kitchen, bath, and home. We hope you enjoy our topics and will share posts you like with friends.

Here’s the beef

 

Impossible Foods, the company who created a plant-based burger that “bleeds,” sizzles on the grill, and browns as you cook, is expanding their operations in a big way.

They’re currently building a factory that, once fully ramped, will be able to produce 12m lbs of burgers a year (250x more than they do today), to help them expand from their current 11 restaurants to 1,000 by the end of the year.

Lofty goals, but when your mission is to curb people off of meat by providing a tasty replacement, achieving scale is your only chance of success.
And convincing the public is only half the battle

As beleaguered vegan mayonnaise company Hampton Creek knows first hand, the real fight will probably come from Washington D.C.

Recently, it surfaced that industry-funded “checkoff programs” are often used illegally to undermine the competition (e.g. the US Egg Board trying to get Whole Foods to stop carrying Hampton Creek’s products).

See, these “checkoff programs” work with various agricultural commodities to pool resources and collectively promote the industry.
Like the infamous “Got Milk?” ad campaign

Or commercials telling you to eat more eggs, only wear cotton, and that pork’s the “other white meat.”

Those are ads strictly for generic products, the idea being if the general demand for milk goes up, all dairy farmers will sell more product.

Kind of like if every barber in the country put in $0.25 per customer so that they can launch a national ad campaign telling people to get more haircuts.

And because cattlemen have to contribute $1 from every cow sold to the Beef Checkoff Program, it makes it much more difficult for meat alternative companies like Impossible Foods to get a seat at the table.

Hiding Kitchen Appliances

Seeking Creative Ways to Hide Your Kitchen Appliances?

Who wants all of these things cluttering up their kitchen? Not everyone wants ovens, microwaves, toasters, blenders, stove tops, and refrigerators as decorative pieces.

Some really nice appliances can be decorative, but it most cases you can get that modern beautiful kitchen look by hiding them completely. When deciding to design your kitchen, consider hiding your appliances behind complimentary cabinet overlay where the appliances find a fully functional, yet hidden home.

If you are like me, you will appreciate the lack of clutter, the extra counter space, extra space for decor and just he overall look of a kitchen without appliances is awesome.

Instead of a giant hunk of stainless steel  you now have a  gorgeous wood paneling or a fresh pop of color.

The easiest and most aesthetically appeasing approach  is with cabinet overlays. Build appliance cabinets with built in electrical sockets, where appliances can be easily accessed using swinging doors tor even better; drawers that swing up or lift up.

If for some reason this method is not practical you can also consider having a single pantry  dedicated to  organized  storage space.

 

 

We’re having fast food for lunch

Headlines were flame-broiled yesterday when Burger King teased a new 15-second commercial on YouTube which, on the surface, looked fairly mundane: a burger flipper holding a 700-calorie sandwich.

But, instead of going on about the sesame seed bun, the guy says, “Ok Google, what is the Whopper burger?”

And those 2 little words, “Ok Google,” caused the internet to explode over privacy concerns and accusations that the restaurant change was trying to hack their personal assistants through the TV.

An overreaction? Sure, probably. But the commercial hit on a sensitivity to the newest wave of IoT technology — even if it was just a weird looking speaker summoning a description from Wikipedia.

But that’s pretty much Burger King’s MO

Over the past 20 years, the King has made waves through controversial ad campaigns pushing the limits of technology.

In 2004, 3 years before Justin Kan started live streaming his life, BK’s ad agency, Crispin Porter + Bogusky, created a simple website that let users order around a creepy “subservient chicken” via webcam.

Five years later, they offered free Whopper coupons to anyone who “sacrificed” 10 of their Facebook friends.

And let’s not forget when the McWhopper collaboration for Peace Day in 2015 took over social media (even though the dream was shot down immediately).

In their minds, any press is good press

Even though Google made quick work of yesterday’s ad, blocking the functionality within a few hours, the campaign was still a massive success.

Think about it. Every media outlet (including us) covered it and everyone with a Google Home within earshot uploaded a video of them “breaking the fourth wall,” as BK president José Cil put it.

Props to them for pushing the envelope, props to the ad agencies who come up with the ideas… but also props to Google for working on multi-user voice identification, so we don’t have to suffer through any more brands treating our Homes like subservient chickens.