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Here’s the beef


Impossible Foods, the company who created a plant-based burger that “bleeds,” sizzles on the grill, and browns as you cook, is expanding their operations in a big way.

They’re currently building a factory that, once fully ramped, will be able to produce 12m lbs of burgers a year (250x more than they do today), to help them expand from their current 11 restaurants to 1,000 by the end of the year.

Lofty goals, but when your mission is to curb people off of meat by providing a tasty replacement, achieving scale is your only chance of success.
And convincing the public is only half the battle

As beleaguered vegan mayonnaise company Hampton Creek knows first hand, the real fight will probably come from Washington D.C.

Recently, it surfaced that industry-funded “checkoff programs” are often used illegally to undermine the competition (e.g. the US Egg Board trying to get Whole Foods to stop carrying Hampton Creek’s products).

See, these “checkoff programs” work with various agricultural commodities to pool resources and collectively promote the industry.
Like the infamous “Got Milk?” ad campaign

Or commercials telling you to eat more eggs, only wear cotton, and that pork’s the “other white meat.”

Those are ads strictly for generic products, the idea being if the general demand for milk goes up, all dairy farmers will sell more product.

Kind of like if every barber in the country put in $0.25 per customer so that they can launch a national ad campaign telling people to get more haircuts.

And because cattlemen have to contribute $1 from every cow sold to the Beef Checkoff Program, it makes it much more difficult for meat alternative companies like Impossible Foods to get a seat at the table.

What should we have for dinner?


I think there’s still some leftover lasagna left from last week. Or was that the week before… Give it the smell test and see if it’s still good.

Or how about takeout from that place around the corner?

Ahh, screw it. Let’s just make some mac and cheese and call it a night.

Stop settling for the same old boring options

Blue Apron sends you all the farm-fresh ingredients and recipes you need to make delicious, healthy meals at home in under 40 minutes.

We’re talking stuff like maple gravy-smothered pork chops, parmesan-crusted chicken with creamy fettuccine, and spicy shrimp coconut curry.

All of the recipes are 500-800 calories and easy to follow so, instead of rehashing the same, boring options, you can channel your inner Gordon Ramsay.

Choose between a 2-person meal plan or the family plan depending on who you’re feeding, and stop lying to yourself about finally going to the grocery store after work.

Feminine Fitness Blog gave us some good recipe ideas to keep the pounds off.

Impress your friends, impress yourself. Change up your weekly dinner routine with Blue Apron. Hustle readers get a little something sweet: your first 3 meals free. Bon appétit!

Hiding Kitchen Appliances

Seeking Creative Ways to Hide Your Kitchen Appliances?

Who wants all of these things cluttering up their kitchen? Not everyone wants ovens, microwaves, toasters, blenders, stove tops, and refrigerators as decorative pieces.

Some really nice appliances can be decorative, but it most cases you can get that modern beautiful kitchen look by hiding them completely. When deciding to design your kitchen, consider hiding your appliances behind complimentary cabinet overlay where the appliances find a fully functional, yet hidden home.

If you are like me, you will appreciate the lack of clutter, the extra counter space, extra space for decor and just he overall look of a kitchen without appliances is awesome.

Instead of a giant hunk of stainless steel  you now have a  gorgeous wood paneling or a fresh pop of color.

The easiest and most aesthetically appeasing approach  is with cabinet overlays. Build appliance cabinets with built in electrical sockets, where appliances can be easily accessed using swinging doors tor even better; drawers that swing up or lift up.

If for some reason this method is not practical you can also consider having a single pantry  dedicated to  organized  storage space.



How to make a solar water heater at home

Do you know in what are our three sips more energy from Sun than the world use in one year a very very less amount of solar energy is converted to a renewal energy one of the best use of solar energy is water heating this kind of water heater you can see on the rooftop of many cities and in some countries this is mandatory let’s make our own solar heater collect a cold drinks bottle it is a two-liter Cola drink but to make a hole on top of the cap now 50% of the butter wrap with an aluminium foil this is a kitchen aluminium foil so fold it like this put glue and just wrap the paper the aluminum foil hop-up the bottle this will be useful to reflect back the heat into the water now fill this bottle with water and we’ll do an experiment to know how the solar energy can be used to heat this water let’s see the temperature inside home normal temperature is around 32 degrees centigrade and now.

I’m going to use a piece of pipe or a plastic or some hood to make a stand for the bottom to set it like this with an angle now let’s keep it on the roof like that I kept the weather is clear sky is clear it’s a sunny weather around twelve o’clock noon now let’s come back after one our this measures the temperature around 41 degree centigrade now inside house normal water is around 28 degree centigrade take some water from that bottle and temperature is 39 degree centigrade so quite hot now you can connect the array of bottles one side and cold water come in other side you will get hot water to your bathroom at your kitchen thus you can save lot of electricity please use the sun’s green energy instead of electricity or other conventional fluence.

We’re having fast food for lunch

Headlines were flame-broiled yesterday when Burger King teased a new 15-second commercial on YouTube which, on the surface, looked fairly mundane: a burger flipper holding a 700-calorie sandwich.

But, instead of going on about the sesame seed bun, the guy says, “Ok Google, what is the Whopper burger?”

And those 2 little words, “Ok Google,” caused the internet to explode over privacy concerns and accusations that the restaurant change was trying to hack their personal assistants through the TV.

An overreaction? Sure, probably. But the commercial hit on a sensitivity to the newest wave of IoT technology — even if it was just a weird looking speaker summoning a description from Wikipedia.

But that’s pretty much Burger King’s MO

Over the past 20 years, the King has made waves through controversial ad campaigns pushing the limits of technology.

In 2004, 3 years before Justin Kan started live streaming his life, BK’s ad agency, Crispin Porter + Bogusky, created a simple website that let users order around a creepy “subservient chicken” via webcam.

Five years later, they offered free Whopper coupons to anyone who “sacrificed” 10 of their Facebook friends.

And let’s not forget when the McWhopper collaboration for Peace Day in 2015 took over social media (even though the dream was shot down immediately).

In their minds, any press is good press

Even though Google made quick work of yesterday’s ad, blocking the functionality within a few hours, the campaign was still a massive success.

Think about it. Every media outlet (including us) covered it and everyone with a Google Home within earshot uploaded a video of them “breaking the fourth wall,” as BK president José Cil put it.

Props to them for pushing the envelope, props to the ad agencies who come up with the ideas… but also props to Google for working on multi-user voice identification, so we don’t have to suffer through any more brands treating our Homes like subservient chickens.